Force Multiplier Program
USTR's focus is always on increasing sales and healthy return on investment.
Reimbursement is always a marketing activity. Therefore sales and reimbursement work together as a synergy to increase utilization. USTR employs its force multiplier approach as a method utilizing concurrent sales and reimbursement actions to gain market share and payor acceptance.
Healthcare facilities are interested in clinical benefits. Providers are interested in generating revenue. Medical device companies are interested in sales. All publics are interested in reimbursement.
Rather than individual sales and marketing services, our force multiplier approach is an integrated sales and reinbursement activity to gain market share, increase revenue and bring to market cost effective technology that would produce cost savings to the healthcare system. It is a singular communication process targeting specific needs while melding sales and reimbursement.