Medical device companies | Professional associations | Healthcare facilities

Professional associations are made up of individual providers. Individual providers of an association often battle with insurance companies. This prevents a unified national message disseminated to third party payors. As a result, new procedures and devices have an unnecessarily difficult time of being covered and reimbursed. Our marketing and reimbursement specialists have developed the force multiplier strategy membership benefits program whereby we assist your association members combine the efforts of individual provider members into a cohesive group exerting far more influence than any single provider.

USTR offers to professional associations individually or part of an integrated force multiplier membership benefits program our regulatory, marketing and reimbursement services.

STANDARD PROGRAM PRODUCTS AND SERVICES

USTR can produce for the Medicare market as well as assorted benefit plans including PPO, HMO and private fee for service payors a technology information marketing piece highlighting technology utilized by your provider members and its clinical benefits. We create marketing materials to educate insurance companies about the technology. Sales and marketing and reimbursement are synergistic activities as each leverages the other. USTR believes these technology information packs will increase awareness of the value of the technology and offer the opportunity to receive reimbursement higher than the Medicare standard of least costly alternative.

The force multiplier approach serves to outsource marketing and reimbursement activities. Rather than individual academy members each performing marketing and reimbursement actions on their own, the purposes of USTR as an outsource for the association is to coordinate and act as a central clearinghouse for all these actions. All members of the association have a common interest in receiving enhanced reimbursements from the payor community for identical procedures, products and protocols. We achieve this through regularly scheduled internet, real- time seminars hosted by a USTR specialist based upon the then current information, decisions, opportunities and any new developments.

In addition to our standard program products and services, our membership benefit program includes our customer service hotline for both members and
insurance companies to facilitate billing and payment. Our plan is not just problem solving but a proactive effort to identify new technologies with a goal of promoting member services and increasing member revenue. Additional plan benefits include making presentations to medical directors and medical societies on technology issues effecting your members, accreditation of your members so they become the appropriate entry point for the service they wish to provide and training member office staff on leveraging what reimbursement efforts have been accomplished to increase referrals and payment to the individual member office

Our approach is to take individual provider members and coordinate their
marketing and reimbursement activities. USTR coordinating efforts on behalf of all members creates the critical mass required to address the new technology issues effecting your membership.