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Medical device companies | Professional associations | Healthcare facilities
Medical device companies
The US medical device industry is populated mostly by small companies that have 20 or fewer employees. Typically a company that size has neither the resources nor expertise to quickly implement a targeted sales force to meet any competitive threat from a larger company.
The smaller company also is not staffed by the reimbursement experts necessary to optimize reimbursement opportunities. The smaller medical device company typically cannot take advantage of the coding, coverage and pricing opportunities for their devices and increase the bottom line.
USTR can conduct a reimbursement seminar for strategies to drive sales. It will include the most expeditious means of obtaining an appropriate code, a reimbursement 101 course to fully participate in a strategy/tactics session, a discussion of resource utilization/funds necessary to gain a code and reimbursement for your product.
USTR can produce for the Medicare market as well as assorted benefit plans including PPO, HMO and private fee for service payors a technology information marketing piece highlighting your product and its clinical benefits. We create marketing materials to educate insurance companies about the technology. Sales and marketing and reimbursement are synergistic activities as each leverages the other. USTR believes these technology information packs will increase awareness of the value of the technology and offer the opportunity to receive reimbursement higher than the Medicare standard of least costly alternative.
Reimbursement training programs for marketing managers and for dealers to explain reimbursement issues to their customers and utlize reimbursement information to drive sales are offered to our clients.
Our sales and marketing and reimbursement services can be offered individually as stand alone services or integrated as a concurrent sales and marketing and reimbursement activity through our force multiplier program.
We invite you to explore our regulatory, sales and marketing and reimbursement services and determine how USTR can best work with your company to promote the successful launch of your medical product in the US market.
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